Banks are still trying to reach more clients in Colombia. While they know that, the business tries to compete by trying to retain them and improve financial inclusion indicators. The country occupies an honorable third place in Latin America in this indicator and hopes that 8 out of 10 Colombian adults will have at least one financial product in 2018. Each bank has tried by its strategy to see itself as more human that is on the side of its clients to achieve their dreams and that has the best talent in each office to provide a solution to the needs of its customers.
The CIV firm in Colombia has been measuring the perception of bank users for 10 years and has just announced the results for 2016. For the tenth consecutive time Helm Bank achieved the first place of satisfaction. Emotional closeness with its clients among the top 12 Colombian banks due to its philosophy of service focused essentially on the customer experience and the fulfillment of its promise of service. Continue reading “What are the banks that handle the worst of their clients’ complaints?”