Creativity, curiosity, determination, ambition, is words that can well define those years that run from being a baby and entering the primary. What can we learn from them to advance our own business? After seeing a row of colorful fruit smoothies placed on the kitchen table, Paul turned to the group of children gathered around him.
The four-year-old was so confident in his decision that Lindley decided to introduce the new product of his company of food for children with the same name the red with a scarlet packaging. They said that pastel colors, green or brown would best match the organic central message associated with the product. The bright colors they insisted would generate noise among the audience. However, Lindley maintained the child’s decision, a vision that went beyond marketing the product. Continue reading “How to think like a little child can help you in business”